Monthly meetings with editor to discuss blog ideation and marketing trends, writing SEO-optimized articles in order to better establish brand voice and bring TOF readers to complete the buyer's journey through the Liquid I.V. site.

Audited Spindrift and Spindrift Spiked sites for areas of improvement, Wrote copy for seasonal product launches, a physical coffee table book product launch, social media copy, blog articles, email marketing copy, and landing page copy.

Interviewed international and national C-suite executives and team members of FILA, ASICS, and Thrive Causemetics' marketing teams and wrote case studies on how Global Response was able to help them meet customer service and sales KPIs, SEO-optimized content

Initially audited their site page by page performance and UX, wrote copy for landing page and sales pages, and product launches. Manage and write their weekly SEO-optimized blog articles.

Audited competitors and keywords for blog and recipe page optimization strategies to maximize organic traffic opportunities, made recipe suggestions according to SEO research, provided metadata (meta descriptions, alt tags, etc) for images on site.

Planned content marketing strategy to grow their organic traffic and online sales, presented blog topic ideation, and wrote SEO-optimized blog posts and social media copy