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Become a freelance copywriter and business owner with zero experience, or scale your existing business to new heights.


Weekly expert coaching. Learn at your own pace with lessons on all the online business + marketing foundations.


Scroll down to see what the community is saying about L + S!

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Course Includes


1: Follow Your Own Roadmap

In this section, you'll learn:

  • Financial health and rethinking everything you know about money and the workforce

  • Spending vs investing and multiplying your money

  • The concepts of passive income and multiple income streams

  • Creating AMO goals that will launch you on a path to success

  • The "Five Years, Five Goals" framework and finding your lynchpin goal that will guide your entire course


4: Just Do This One Thing

In this section you'll learn:

  • Different kinds of networking and how to find and contact ideal clients

  • Training for multiple lead generating avenues and affordable softwares

  • Tracking your leads and following up


7: Scale and Put It on Autopilot

In this section you'll learn:

  • How to find and hire an affordable VA (virtual assistant)

  • Train them to be your lead generator using the training templates provided

  • Track and manage their work effortlessly

  • Manage your business day-to-day from a high-level position


2: Razor Sharp Focus

In this section, you'll learn:

  • How to pick the right niche

  • How to find the ideal client and target them with effective marketing

  • Package an offer that addresses your client's pain points

  • Create a winning portfolio, even without experience


5: Asserting Your Ideal Rates

In this section you'll learn:

  • The Believability Index

  • How to calculate and assert your rates

  • When to share pricing

  • Closing a sale and being paid seamlessly

  • Getting a deposit before working


3: Everything You Need

In this section, you'll learn:

  • How to set up (or polish your current) website that closes sales

  • Optimize your LinkedIn page

  • Set up all your accounting/bookkeeping/invoicing / scheduling software with affordable recommendations

  • Why an LLC is important and where to go for setting it up by state


6: Client Onboarding + Value Alignment

In this section you'll learn:

  • How to draft a contract and proposal with a model contract template

  • What to send the client after getting off the phone

  • Making sure your partnership is aligned based on similar core values

  • Managing client expectations

  • Checking in with them after a sale for contract and payment completion

Student Spotlight: Lauren 
More L + S Student

Why I Created This Program for You

"Consulting with Annie was the best decision I made.
I had many questions regarding prospecting and cold emailing, and I wanted to discuss my queries with an expert. Annie helped me understand the right tactics, gave me powerful tips, and cleared each of my doubts.
I highly recommend her coaching service."   

"Annie helped to make a totally new business world more manageable. Through her coaching and her course materials, she provides clear and actionable directions and guidance, but she never makes your project hers - instead, she empowers you to be able to make what you want out of this. She is a super person and I enjoyed working with her."

Using the L + S sales strategies, this student got results quicker than ever

I had enough.


I was overworked, underpaid, and uninspired by the endless cycle of my previous job.

So finally, I quit (stay with me here).


I gave my two weeks and started Palmer Copy as the owner and marketing copywriter with NO formal business training or education.


Then, within 30 days of launching, I booked my first big client.


In 90 days, I was generating a reliable, 4-5 figure income every month from my full-time business that I never even thought was possible.


And now I'm scaling up, branching out into more ventures, networking with industry leaders, learning every day, and most importantly, enjoying the ride.

I have the freedom to go where I want, work with other positive, inspiring professionals, set my own schedule, a healthy financial mindset,  and a sense of purpose every day I wake up...and I knew I needed to share this knowledge of a better life with others...


So now I'm handing the keys to you!

All of my strategies and tricks of the trade, at your fingertips. 

Launch and Scale Bootcamp is designed for you—whether you are an aspiring copywriter who needs all the business foundations, or you are looking to level up your current business. 

This isn't a normal copywriting course.


It's a mentorship coupled with easy-to-follow lessons on everything you need to know and access to an industry professional.  

Even if you have no experience in copywriting, owning a business, or marketing yourself, you CAN learn right now, from the comfort of your couch. 

You will receive:

- A 1:1 personalized coaching session to start and then unlimited weekly virtual group coaching and individual mentorship 

- An online course with step by step instructions and topics including:  mindset on money, spending, and investment,  how to set up your website and portfolio (even without experience), pick a niche, connect with your dream clients, charge and set your rates with confidence, set your vision on autopilot, and scale up! 

- Access to a private group of L + S copywriters just like you, who are here to support you with positive, results-oriented feedback and encouragement as you all launch and scale your online businesses together


- Unlimited access to course videos, PDFs & worksheets, and the ability to reach out to me directly for questions and troubleshooting

All you need to do is get out of your own way, invest in yourself, and follow my instructions.  In a few months, you could be exactly where you are now, or you could be in a better place financially and mentally, with endless room to grow and learn.

Where will you be in a month? 

I only work with people I know I can help, so talk to me today and see if you are a right fit by clicking the discovery call button now and save your spot! 

I look forward to brainstorming with you—and seeing you soar.

This student got replies within one week of joining L+S Bootcamp
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